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eBook: The Product Manager’s Guide to Analytics

eBook: The Product Manager’s Guide to Analytics

Welcome to "The Product Manager’s Guide to Analytics" - an eBook that will take you on a journey through the world of product analytics. In this eBook, we will explore the fundamental concepts of product analytics, including how it can be used to optimize your product at every stage of its lifecycle, such as field testing optimization, onboarding optimization, and feature adoption analysis. We will also dive into the world of UI path analytics, user profiling, and time-to-value enhancement, providing you with a comprehensive understanding of how to collect and analyze data to improve your product's performance. Additionally, we will examine key performance indicators (KPIs) for both commercial and technical product managers, as well as the important role that product analytics plays in product ops.

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