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How Qt Group Doubled Upd8All’s CTR and expanded reach in new markets
Upd8All is a UK based messaging app designed for privacy-conscious customers. It is completely anonymous not requiring phone numbers, emails or any other personal information to operate, and totally secure thanks to end-to-end encrypted messages.
0.96%
CTR from 0.5% within the first week
40%
saved CPC on iOS with significant savings vs market average
11
new countries with increased reach
Growth Through Expansion to Global Markets
Upd8All aimed to expand its user base, targeting new global markets to drive incremental growth. They needed an advanced ad network that offered significant global scale and precise targeting to attract high-value users who would not only download the app but also engage deeply with it over time.
Qt Targeted Campaigns Unlock New Markets
Upd8All partnered with Qt to plan and execute a user acquisition campaign that would reach city dwelling smartphone users aged 16 and above. To reach entirely new audiences, Upd8All wanted to expand their focus beyond the traditional US market. The goal was to maximize the exposure by targeting broad audiences across more English-speaking countries and tier1 EU countries. Qt team targeted web and in-app inventory connected to the Qt Ad Network, including mobile apps of diverse genres like music, games, entertainment, etc., running interstitials and banners of the most popular sizes.
Utilizing its sophisticated targeting algorithms, Qt Group focused on delivering ad impressions in these new markets to increase the reach. Previously, all the Upd8All users came only from the US. Now, non-US geos account for nearly a third of the app’s installs with the UK emerging as the leading market.
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Significant Increase in User Engagement
Within the first week of the campaign, the click-through rate (CTR) doubled, increasing from 0.5% to 0.96%. This surge in engagement indicated that the ad campaign was effectively capturing the attention of the target audience in new markets.
The campaign successfully increased Upd8All reach in over 11 new countries, leading to a significant uplift in installs and app engagement from these regions. This shift has been beneficial for publisher, as the increased volume of installs was accompanied by a lower CPC cost comparing to the market benchmark.
