Qt drives 12.8 % ARPDAU increase for Turborilla’s Mad Skills Rallycross
Turborilla is one of Sweden’s top game studios, creating action-sports themed games loved by hundreds of millions players worldwide. Their smash hits Mad Skills Motocross and Mad Skills BMX has not only captured the attention of racing fans and pros alike but also created a prime opportunity for ad monetization. With such a large, highly engaged audience, the studio wanted to maximize their revenue potential. By integrating Qt Digital Ads Network into their existing ad setup, Turborilla saw a significant boost in revenue without making major changes to their approach.
12,8%
growth in ARPDAU
4,8%
increase in eCPM
The Challenge
The publisher’s main goal was to find a way to increase ARPDAU (Average Revenue Per Daily Active User) while keeping ads relevant and non-intrusive for their users, most of whom were males aged 18+ and passionate about sports. They needed a clear strategy that could offer flexibility, real-time tracking, and, most importantly, tangible improvements in ad revenue.
Our Approach
To address this challenge, Turborilla used their mediation platform to run A/B tests on the recently rebranded game Mad Skills Rallycross. Qt created interstitial and rewarded video ad units for integration, allocating 50% of the traffic to test Qt demand. After the first week Turborilla saw a 1.4% increase in ARPDAU, and in two weeks already achieved a 5.1% boost.
At the same time, our Direct Ad Sales team connected the publisher’s ad inventory to buyers in our network. This direct connection significantly improved CPMs and fill rates, and we quickly achieved a breakthrough, with eCPM increasing by 4.8% and ARPDAU by 12.8%. With these strong results, the publisher moved the game out of the A/B test phase, allocating 100% of their traffic to Qt partner ads, confident in the revenue growth.
