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DonkeyCat boosts IAA revenue 7% and increases users retention with Qt Direct Brand Campaigns
DonkeyCat, an Austrian software company specialized on mobile gaming, had a strong monetization strategy that consistently delivered results.
7%
increase in overall revenue
11%
growth in ARPDAU
35%
higher eCPMs for interstitial video
Competing Game Ads Led to User Loss
DonkeyCat noticed that a significant portion of the ads served in their hit cardgame Schnapsen- 66 were for other mobile games, including other online cardgames, which created direct competition. Seeking to diversify and optimize their ad inventory, they decided to explore other verticals that might resonate with their audience.
The challenge was to achieve this incrementally, without overhauling their existing setup or adding unnecessary complexity. Always looking to maximize their revenue potential, Company X explored ways to enhance their setup further without disrupting what was already working effectively.
Trust in Qt Digital Ads
To capture this untapped potential, DonkeyCat partnered with Qt Digital Ads – a solution designed to enhance existing monetization strategies by focusing on Demand Path Optimization (DPO) and attracting budgets from end buyers.
Qt demand was seamlessly integrated into DonkeyCat’s current monetization stack via mediation. Qt Direct Sales Team’s connections to a wide range of brands allowed DonkeyCat to test ads from different verticals, beyond just gaming, that led to increasing the overall quality and value of ad placements.
DPO ensured that the most direct and profitable paths were used, reducing inefficiencies, and maximizing the value of each impression.
Better User Retention & Revenue Boost
This strategic shift led to a 7% increase in overall revenue within 3 months with ARPDAU growing up to 11%. Direct Campaigns from Qt brought 35% higher eCPMs for interstitial and 20% for rewarded video.
As a result, not only did revenue increase, but the retention rate improved as users were less likely to switch to competing games. This success was achieved while seamlessly integrating with their existing monetization tech stack.
