Tone of Voice Guidelines

You can find the overall Tone of Voice guidelines and Brand Attributes here. Below are specific considerations for the Qt Quality Assurance brand.

Qt Quality Assurance

Analyze. Automate. Accelerate. Assure Quality.

Value Statement: Enabling exceptional quality management spanning your entire software development lifecycle – regardless of the framework you use.

Description: Qt's suite of Quality Assurance tools enables companies to automate their testing, accelerate their software lifecycles, verify their software architecture, and most importantly, ensure quality.

Main Target Audiences:

• Testing/QA Engineers
• Developers, Software Architects
• Team leads/Product Owners
• C-level

Audience Nuances to Consider:

Even though Qt Quality Assurance (QA) is a rather recent addition to our product lineup, it is a fundamental aspect of our business. It is not just an offshoot, but an integral part of our development cycle narrative.

As Testing/QA Engineers, Developers, Software Architects, Team leads, and Product Owners, this audience will expect nothing less than complete thought leadership and expert content, especially when it comes to safety-critical projects and companies. This is a good example of a business line that is a matter of fact. We want to approach it with intrigue; however, we never aim to make it silly or fun.