Unique Graphical Elements

Container

Qt Group brand’s unique graphical element is a Container shape. This element can be used in bringing together brand color and images from all the Qt brands. 

By multiplying and intersecting the element, you can create interesting, decorative and functional layouts, and display different types of content within the same system. Qt Group’s Container element is a good device for displaying and revealing different types of content. 

Place images, video footage, or short text (taglines, slogans) inside the intersecting parts of the container to highlight, or separate them from the rest of the layout. 

This section explains how the container is used in its static form and how it looks like in motion.  

Content

All content placed inside the intersecting parts of the container should fill the area of the intersection and should be aligned to the center of it.

Use it with images that are part of the brand imagery. Keep the texts short and brief (max. 3 lines of text).

Color Pairing

The foundational colors of the container are Lemon and Moss. You can also use colors from the Qt product brands, Qt Development and Qt Quality Assurance. 

The colors and imagery on the container should always match. Violet or midnight should be paired with QA imagery, and neon or pine should be used together with Qt Development images.

Container Shape and Rules

Shape and Proportions

The shape of the Container element is based on the Qt logo mark.

In order to keep them consistent, we recommend drawing them on a base grid similar to the one shown below.

The size of cut corners should always be the same on both sides of the same element. The angle used for cutting the corners, should always be 45°.

Shape Ratios

Always consider the ratio of the Container intersections. In order for them to work well with all kinds of content, avoid making them too narrow.

Rules of Intersection

When overlapping the containers and creating the intersections between them, follow the rules shown below.

Try to make the length of cut corners consistent by drawing them on a clear grid system. The base unit of the grid can be determined by dividing the shorter side of any page or frame.

Placement and Sizing

The container can be used as a composition covering the entire area of an application.

Alternatively, you can use them for only a certain area (1/2 or 1/3) of a layout. Try to use the Containers on the right half of any page.

Placing Text Inside the Container

Placing text inside the base container is allowed, when sufficient space is available.

Keep the texts short and brief, aim to use large font sizes, and no more than 3 lines of text.

Don’t place text inside the overlapping areas, or the smaller containers, as there will not be enough available space inside them.

Don't Do

When working with the containers, the designer has relatively large freedom in creating new compositions. You can play with the sizes, ratios, colors etc.

To give some guidance for using the shapes, we show some examples that should always be avoided.