Tone of Voice Guidelines

Qt Group

The Future of Digital Experiences

Mission Statement: to help our customers improve productivity in the entire product development process, from UI design and software development to quality assurance and deployment.

Vision: Offering cross-platform solutions for the entire software development lifecycle.

Description: We help companies meet the increasing software market requirements driven by the exponential growth of the connected devices market and the stagnant growth of available software developers.

Qt's unique product offering addresses each step of the product development process. With us, companies can increase productivity in their product development at each step of the process, from design and development to testing and deployment.

Main Target Audiences:

• Investors
• Media
• Jobseekers, Employees
• Industry Decision-Makers
  
  

Audience Nuances to Consider: Our audience for the Qt Group encompasses the entire Qt brand. However, it mainly represents investors, decision-makers, job seekers, and employees. In some channels such as PR or the media, corporate materials may be more prevalent, or on our Investors page on qt.io for instance. Even so, it’s important to remember that we aim to be confident and bold. Overall, Qt Group should not be perceived as boring and corporate, but rather as an industry leader and innovator.