Image Overview

Qt Group's images are authentic, have a professional look & feel, and avoid common or overused styles. 

The choice of image depends on the project's needs and the message to be delivered. To ensure consistency across brands, we categorize our images by themes. These themes use different image types to communicate each theme in the best possible way.

Read below more about: 

Image Types

Photography

Photography grounds Qt to the real life. Photography are high impact visuals that used in presentations, website and other high-level materials communicating Qt as a major technology for developers and used everywhere in different industry verticals.

3D

3D are high impact visuals showing whats possible now and in the future with Qt. With 3D we can show a unified vision of the future with Qt.

Illustrations

Illustrations help with complex storytelling. Illustrations are informative, flexible and cost effective to produce. Illustrations have a strong brand look & feel and should be coordinated together with the brand team.

Tool and product UIs

Tools and product UIs tell how how things really work. UIs instantly explain Qt as a software technology. We use UIs to show functions. Tool and product UIs are very Infomative and cost effective to produce.

Icons

Icons enhance visual communication and improve visual design in user interfaces. Icons are used to represent information in a clear, distilled way. Icons are not a storytelling tool. Icons are not used in large formats. Max icon size is 72px.

Image Themes

With themes, we can use our images across our different brands. Our themes range from top-of-the-funnel images displaying Qt's meaningful role in humans' lives to bottom-of-the-funnel images displaying software creation at its very core.

Qt Users (Brand Images)

Qt users can be divided into and Qt technology users and Qt product end users. Qt user images are brand-level images that meaningfully position Qt in our users' lives. These are high-level visuals used across the product brands

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Qt Technology Users

Qt technology users are the behind-the-scenes heroes who make great software possible. The designer, developer and quality assurer. These bold images highlight Qt technology users as visionaries and modern software enablers.

Qt Product End-Users

Product end user images show people in their work or everyday environments where technology plays a key role. They can also describe a process of product and software development. The images have max. one person at a time, using an embedded device, testing software, or using desktop/mobile application (e.g. VR goggles, a touchscreen)

Employer Branding

Employer brand images are visual representations that convey Qt Group’s identity, culture, and values to potential and current employees. These images are used in various media, such as social media posts, career pages, and recruitment materials, to attract and engage talent.

New photos being concepted for 2025

Qt Technology

Compelling 3D images that communicate our tech’s core concepts. These can be found in two levels; high-level clay renders of devices and high-fidelity 3D renders of Qt technology foundations.

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Industry clay renders

These general-level render images highlight Qt's role in different industries. Clay renders are key industry devices where software made with Qt is used. 

Foundation images

Series of compelling images that communicate our tech’s core concepts​. These images help communicate Qts value in software creation. Currently foundation images have been created for five different topics:

Industry Solutions

These images highlight Qt's abilities in cross-platform software development. UI plays a key role in these images. Industry verticals use our latest and greatest demos UIs, while the platform images use generic Qt UI.

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Industry Verticals

Key industry visuals that maintain a consistent look and feel across various industry verticals. Each visual incorporates unique elements relevant to the specific industry, focusing mainly on Qt's role in that industry. When possible, we show software made or tested with Qt. Industry visuals are modern, and professional, and appeal to a broad audience through high-quality images and graphics that capture attention and convey messages effectively.

Our key industry verticals are:

• Automotive
• Industrial Automation
• Industrial Vehicles
• Medical
• Consumer Electronics
• Micromobility
• Aviation and Aerospace

Platforms

Unified look & feel across all the major platforms Qt is used in.

• Desktop, mobile and web
• Embedded Devices
• MCU
• Cloud
  

Products and Tools

Block frames* and informative illustrations educate and help prospects understand the full potential of Qt. Product imagery often combines different views from our tools and demos to show capabilities, functions, and features. Product images can be high-fidelity or simplified. 

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Attached examples: Screenshot of Design Studio, AI Assistant feature blockframe, QA Axivion simplified UI. 

*Blockframes are product illustrations that showcase product capabilities and features with floating boxes of different actions. 

Other Images

In social media, presentations, blog posts, and articles etc, we use a wide variety of images outside our common themes. In these settings, where the expected image is not meant to be long-lasting, we will have more possibilities regarding image type, style and content. For a quality and coherent visual representation, extra effort is needed to match these points:

• Does the chosen image(s) add value to the content. We want to avoid visual clutter.
• Images are color-graded and edited to the style guidelines below (Image Selection and Editing).
• All images used as a set are carefully selected to match each other visually.
• Other companies also use stock images. If these images are widely used by other companies, this can harm our brand’s uniqueness and authenticity. 
• Don't use AI images unless they have been reviewed by the brand team.

Download Stock Images from SharePoint

AI and Stock Images

When incorporating images into our brand materials, it’s important to be mindful of the overuse of stock and AI-generated images. While these resources can be convenient, relying too heavily on them can dilute our unique visual identity and make our brand appear generic. To maintain a distinctive and authentic look, prioritize original photography and custom visuals that reflect our brand’s personality and values.

We highly advise not using AI images in external presentations. To use AI-images, please review the images with the brand team: brand@qt.io

How to Use User Interfaces (UI) in Images

We use UI in images to visualize software and therefore our images should have a strong focus on user interface created with Qt. We value well-crafted UI to show what's possible with Qt. For high impact, we create suitable UI for each image or use existing UI from our latest demos created in-house.

• Custom UI, please contact brand@qt.io
• Demo UI, please see the latest demos: https://intranet.qt.io/display/QTDemos

Image Selection and Editing

While producing and selecting images for Qt Group, make sure you follow the thematic and editing guidelines. The images that are being selected should match each other visually.

Editing guidelines:

• High contrast, deep shadows and light crispy lights
• High detail (camera raw - clarity)
• Whites neutral or slightly (selective color) saturated with blue and yellow

Image Production

Please contact the brand team: brand@qt.io