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    Tone of Voice Guidelines

    You can find the overall Tone of Voice guidelines and Brand Attributes here. Below are specific considerations for the Qt Development brand.

    Qt Development

    Create More. Code Less. Deploy Everywhere.

     

    TOV_QtDevelopment (1)

    Value Statement: Integrated framework and tools for creating digital products that users love, while boosting productivity across your entire software development workflow.

    Description: Qt's core offering of extensive libraries, APIs, and development tools are made for creating cutting-edge software experiences in record-breaking times while enabling users to produce cross-platform software with a single code base.

    Main Target Audiences:

    • Developers
    • Managers/Product owners
    • CIO/CTO
    • Designers/technical artists

    Audience Nuances to Consider:

    Qt Development and its users are the core of our operations. While we should prioritize the benefits of commercial licenses, we must also keep in mind the importance of our Open-source (OSS) users.

    This audience overall, does not want corporate jargon or buzzwords, they want to feel as though there is a helpful and friendly developer advising them from our side of the table.