Tone of Voice Guidelines

Qt Development

Create More. Code Less. Deploy Everywhere.

Value Statement: Integrated framework and tools for creating digital products that users love, while boosting productivity across your entire software development workflow.

Description: Qt's core offering of extensive libraries, APIs, and development tools are made for creating cutting-edge software experiences in record-breaking times while enabling users to produce cross-platform software with a single code base.

Main Target Audiences:

• Developers
• Managers/Product owners
• CIO/CTO
• Designers/technical artists

Audience Nuances to Consider:

Qt Development and its users are the core of our operations. While we should prioritize the benefits of commercial licenses, we must also keep in mind the importance of our Open-source (OSS) users.

This audience overall, does not want corporate jargon or buzzwords, they want to feel as though there is a helpful and friendly developer advising them from our side of the table.